Let's make AIDS viral online to show his danger.in real life.Let's create a real, omnipresent and cynical character that it is still around and can affect you at any moment, everywhere you go.A virus that uses the same tools as everyone else.
People meet on Tinder and Grindr ? AIDS is checked-in everywhere too.
Twitter users want more followers? AIDS follows everyone.You all share your life stories on Facebook ? So does AIDS.Want to show something on Instagram? Good, because AIDS goes to the same bars as you.You're proud of your carreer on Linkedin ? Imagine a 32 million victims serial killer.Agency: WNP France
Let's let him talk....and then, let's get together to shut him up.
Category: Health & safety
Production: WNP Studio
Director: Gautier Billotte
Copywriter: Marion Thiery
Art Director: Delphine Tabutin / Eleonore Renou
Digital Creative Director: Delphine Tabutin
Digital Creative Director: Marion Thiery
Photographer: Eleonore Renou
CEO : Éric Delannoy
Sound : Chez Jean / CaleSon
Publicidad viral "I, AIDS" hecho por la agencia de publicidad "WNP Paris" para la marca: Aides Francia. Fue producido en abr. 2016.