Title: That Will Never
Client: Toyota/ Prius Prime
Agency: Saatchi LA/ Saatchi & Saatchi Los Angeles
Toyota and Saatchi & Saatchi Los Angeles have launched a campaign for the new Prius Prime, named the most efficient car in America. The electric hybrid touts an EPA-estimated 133 MPGe and a larger battery capacity that allows users to run longer in EV mode.
To bring it all to life, the spot follows two characters in a Prius Prime traveling through history together. One of the characters scoffs at game-changing innovations including the invention of wheel, electricity, and steam engine trains. The dialogue plays into the reality that there will always be naysayers and skeptics who remain unimpressed with technological advancements and who don’t want to break away from the status quo.
The spot also speaks to the fact that drivers no longer have to compromise with the new Prime, showing off that it can run on either gas or eclectic mode.
Anuncio de televisión "Impossible drive" hecho por la agencia de publicidad "Saatchi & Saatchi Los Angeles" para el producto: Toyota Prius (marca: Toyota) Estados Unidos. Fue producido en nov. 2016.