Geo: United Kingdom
Advertising Agency: Karmarama, UK
Creative Directors: Cathy Hutton, Jo Jenkins
Planner: Matthew Waksman
Business Lead: Rob Hopson
Agency Producer: Rebecca Hunter
Production Company: Academy Films
Director: Jeff Labbe
Producer: Cathy Green
Production Manager: Kerry Smart
Director of Photography: Stephen Keith-Roach
Offline Editor: Nik Hindson / The Assembly Rooms
VFX Post House: MPC
VFX Supervisor: Bruno Fukumothi
VFX Producer: Luke Rafferty
3d Lead: Tim van Hussen
Colourist: Jean-Clement Soret
Sound Design: Sam Ashwell / 750
Description: Showcasing the progressive nature of Honda for its sponsorship of Film on Four.
Published: August 2016
Honda (UK) is launching a series of sponsorship idents for Channel 4’s Film On 4 showing that even the most progressive people and products need some time out once in a while. The £5 million campaign is the first TV work created by Karmarama for the brand since winning Honda's Channel 4 film sponsorship business in a competitive pitch earlier this year. The idents show Honda workers and state-of-the-art products from the Honda range, including ASIMO the robot and Miimo the robotic lawnmower, taking a break to watch a movie. Honda’s team and innovations are seen in the various settings that fit within the Honda world, including a state- of- the- art home, a car factory and a scientific research unit in a forest. The campaign, which carries the line “Even progress needs a break”, aims to showcase the progressive spirit of the Honda brand. The campaign will run across Channel 4’s channels from Sunday.
Anuncio de televisión "Test Factory Ident" hecho por la agencia de publicidad "Academy Films" para la marca: Honda Reino Unido. Fue producido en ago. 2016.