Alternative Title: The adventure of a lifetime
Category: Professional Services
Brand: Leroy Merlin
Advertising Agency: Betc Shopper, France
Chief Creative Officer: Stephane Xiberras
Executive Creative Director: Olivier Apers
Creatives: Viken Guzel, Jean-Marie Gateau
Director: Reynald Gresset
Production Company: La PAC
Date: March, 2017
Discover the adventure of a lifetime, a tribute to all those who dare to launch themselves and take their home project away.
BETC Shopper has released this spectacular spot for home improvement store Leroy Merlin. We’ve put a freaking house on water. Talk about a feat. The short film shows a house sailing on water to illustrate the phases that a couple goes through when renovating its home.The poetic ad is brought to life by a rendition of Sail , originally sung by Rod Stewart. The production of this commercial was epic as we had to shoot the scenes three times: first on dry land, another time on a moving set and then finally on water. This grandiose shoot, that took place during seven days in South Africa, was completed using divers, drones and helicopters to capture beautiful images, amazing landscapes and raw emotions.
Anuncio de televisión "Life's Adventure" hecho por la agencia de publicidad "La PAC" para la marca: Leroy Merlin Francia. Fue producido en mar. 2017.