Award: Silver Drum
Campaign name: Behind Your Back
Registrant: Demner, Merlicek & Bergmann
Brand name: BMW Austria
Creative director: Rene Pichler
Copywriter: Michael Grill
Account Supervisor: Christin Herrnberger,
Account Manager: Julia Dragosits,
Sound Studio: Holly
Creative idea explanation: With the BMW rear view camera drivers always know what happens behind their backs. This would be even more helpful in everyday life. And that's exactly what we are showing.
Radio anuncio "First Day At Work" hecho por la agencia de publicidad "Demner, Merlicek & Bergmann" para la marca: BMW Austria. Fue producido en abr. 2016.