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Marketing Directo: Self-optometry business card

Wed, 19 Jun 2013 16:00:00 +0400

Media: DM
Category: Professional services
Agency: Black Pearl Creative
Brand: Myung Dong
Geo: Asia, South Korea
Check your eyesight! Dedicated to your vision in Myung Dong Optician's.
Background
A tiny optician's has been launched in a traditional market in Jeju, South Korea. The main target of this market is middle-aged men and women between 50~70 years old and the elderly.
Drawbacks
1. The advertiser's limited budget.
2. The elders in the area do not acknowledge their eyesight and they are accustomed to their poor vision. A specialized optometry is urgently needed.
Mission
1. Let them experience themselves the visional discomfort with minimum budget.
2. Let them recognize 'Myungdong optician's=For those with low vision'
Ideas
Self-optometry business card; Create a card that examines people's eyesight. Just reach out your hand and the business card converts to an eyesight chart.
Results
1. Printed 500 'cards' with only 30.000 Korean won.
2. Delivered 500 'cards' to the surrouding business district, including the traditional market in Jeju, and 99.9% of residents particiated.
3. The majority of the clients recognized 'Myungdong optician's'. Also after the card advertisement, over 90% of the residents visited the optician's in a mere month.
Advertising Agency: Black Pearl Creative, Seoul, South Korea
Executive Creative Director: Peter Kim
Creative Director: Damien Kim
Art Directors: Sabina Moon, Stella Kim
Copywriters: Jeremy Nam, Rose Kim
Account Director: Peter Chanel Ko
Published: May 2013

Online: Rhinofly Whosyabuddha.com

Mon, 17 Jun 2013 16:30:00 +0400

Media: Online
Category: Agency self-promo
Agency: Rhinofly
Brand: Rhinofly
Geo: Europe, Netherlands
Whosyabuddah: From physical love to daily digital karma!
Last friday on Buddha’s birthday we have launched Whosyabuddha. He drops hip hop flavored wisdom for those who give him physical love. If you rub his belly with a NFC-chip (RFID) he will send you some digital daily karma through Twitter to kickstart your day.
To enter our headquarters in Utrecht (the Netherlands) we use an NFC-chip. That gave us the idea to give our collegeas something extra with their daily check-in. A small act of kindness besides a nice cup of coffee, that charges their karma before they start their workday.
When you rub Whosyabuddha's belly with the NFC-chip, a public transport card or a mobile phone, an Arduino unit will read the chip. After this Whosyabuddha will search for the perfect wisdom in the holy database. Through text to speech hip hop flavored wisdom will be spoken by Whosyabuddha. Simultaneously, a tweet will be sent via the Twitter API to the person in question. From thuglife to huglife!
Give it a try and pay us a visit or send a tweet to @whosyabuddha.
Smacking daily karma in ya face!
Advertising Agency: Rhinofly, Utrecht, The Netherlands
Concept: Bas Gezelle, Hugo van de Hoef
Art Director: Hugo van de Hoef
Copywriter: Bas Gezelle
Published: June 2013

Promoción: The Really Quite Good Ideas Company: Supermarket

Wed, 29 May 2013 15:00:00 +0400

Tumbleweeds (Salsola collina) are a noxious weed. They have no place in Australia, particularly in our boardrooms, offices, supermarket aisles, display suites, call centres, hotels, retail outlets, sporting venues, pubs, restaurants, and in fact, any other places of business. Theyâre simply not welcome.
If youâve got a tumbleweed problem, or youâve seen any in your current ad agency, give us a call. Now.
Weâre available 24/7 â just like the other emergency services.
Itâs time to start again.
Category: Self promotion
URL: http://www.thereallyquitegoodideascompany.com/
Client: The Really Quite Good Ideas Company
Agency: The Really Quite Good Ideas Company
Production: Cutting Edge
Country: Australia
Director: Mike Hilburger Pictures
Creative Director: Shane Murray
Art Director: andy iles
Copywriter: Shane Murray
Account Director: Dan Adler
Sound: Ross Batten
Agency Producer: Chris Zaryc
Editor: Kerry Farrell

Promoción: JWT Paris: High Five

Mon, 27 May 2013 23:30:00 +0400

Media: Ambient
Category: Agency self-promo
Agency: JWT
Brand: JWT
Geo: Europe, France
Every year, the Association for the Promotion of French Advertising organizes an open house day, and invites students to visit different Agencies. JWT Paris made this day special and did more than just a simple visit of the agency: It opened the doors to its network! And gave students the opportunity to land an internship outside France. On april 26th, 50 french advertising students were video interviewed one after the other by one of 5 JWT executives around the world (Sydney, Shanghai, NYC, Tunis, Madrid).
Advertising Agency: JWT Paris, France, France
Art Directors: Chrystel Jung, Nathan Brunstein
Concept: Peggy Malmaison
Published: April 2013

Publicidad ambiental: Vincent Grégory / Quentin Watelet: Taxi Interview

Mon, 27 May 2013 22:30:00 +0400

Media: Ambient
Category: Agency self-promo
Geo: Europe, Belgium
Art Director: Vincent Grégory
Copywriter: Quentin Watelet
Film maker: Carole Brouwers
Published: 2013

Promoción: Soldes Ralph Lauren,Lacoste,Burberry,Air Jordan,Air Max,Nike Shox,Tn Requin,Chaussures Puma en ligne

Tue, 21 May 2013 04:31:00 +0400

Category: Retail services Client: Ralph Lauren Agency: Ralph Lauren Country: France URL: http://www.solderlmagasin.fr/

Impresos: Job listing for a person who doesn't exist

Fri, 17 May 2013 08:23:00 +0400

Media: Print
Category: Agency self-promo
Agency: Alkemy
Brand: Alkemy
Geo: Europe, Italy
Advertising Agency: Alkemy, Milan, Italy
Executive Creative Directors: Giorgio Cignoni, Federico Ghiso
Photographer: Andrea Melcangi

Promoción: Best Of