Title: Chain of Betters
Brand: Western Union
Category: Financial services
Creative Director Richard Holmes Remco Graham
Creative Team Matt Leach Jess Oudout
Planner Nicole Kirkland
TV Producer Charlotte Stirrup
Digital Producer Emma Hodson
Business Director Louise Lang
Account Director Michelle Dunn Brooke Del Gallego
Client Lead Simonetta Rigo
Digital Production MediaMonks
Media Agency Lowe Profero
Planner Suri Patel
Western Union have inspired a chain of good deeds by pledging to help fund projects that aim to make lasting positive change for individuals and communities.
The Western Union Chain of Betters competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase, residents from 20 countries will be invited to nominate betters, but with one important provision: the nominator will be entrusted to making the idea happen.
The global campaign, created by mcgarrybowen, London launched on social media with a film showing how a chain of good deeds around the globe has been kick-started by Western Union, offering individuals the opportunity to nominate a ‘better’ to happen within the community around them.
The campaign drives people to visit the www.chainofbetters.com microsite, to observe first hand some of the ‘betters’ that have taken place as well as submitting ideas of their own to take place.
Publicidad online "#ChainOfBetters" hecho por la agencia de publicidad "MediaMonks" para la marca: Western Union Reino Unido. Fue producido en nov. 2015.