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Online: Tortus Copenhagen: Spin

Fri, 17 May 2013 19:00:00 +0400

Media: Online
Category: House, Garden & Pets
Brand: Tortus Copenhagen
Geo: Europe, Denmark
What happens when you mix a thousand year old craft with modern technology? This was the question the young danish ceramics brand TORTUS COPENHAGEN asked as it seeked new ways to convey the values of hand-made craftsmanship to a broader audience. The Idea: the reinvention of the (potter’s) wheel.
We created a short film capturing handwork in a fully new perpective. With the use of modern technology already widely used in the area of x-treme sports, we captured something quite different; a piece of clay being shaped by the hand at hundreds of rotations per minute. The new angle: the world revolves around the growing form like in the eye of a tornado. From a piece of earth to a stunning vase, this created a never before seen and beautiful perspective of the making process that transcend the somewhat antiquated notions about the artform.
Creative Director / Art Director: Justin Landon
Music: "Dogs & Cats" by Jahzzar
Published: May 2013

Online: The Instagram flag

Fri, 17 May 2013 10:00:00 +0400

In order to celebrate Israel's Independence Day, Eldan, one of Israel's largest car rental company, created the first Israeli Instagram flag.
In order to be part of the creation, users were asked to take a picture using their Instagram account that symbolizes the most what is Israel for them . Then they could choose whether the picture is mostly white or blue and hashtag it accordingly.
We then utilized the hashtag feed and in real time created a blue and white collage in the shape of the Israeli flag.
The Flag and wining pictures were broadcasted live on big TV screen in a central location in Israel during and after Independence Day.
Results: 15,444,015 Impressions 2,827 pictures uploaded
Client: Eldan rental cars
Media: Digital and outdoor
Country: Israel
Agency: Ecaliptoos
CEO: Maor Chen, Dror Blumental
Creative Director: Maayan Dar
Head Of Content: Joel Ariel Shamir
Supervisor: Vicky Halfon
Account Manager: Lee Eitan
Design: Rani Golan
Programming: Yossi Melamed

Online: 1 Day in Paradise -- Trailer

Fri, 17 May 2013 00:00:00 +0400

Twenty Australian filmmakers donned wearable GoPro cameras and set out to document their excursions— from scuba skydiving to biking through rainforests— in a competition to promote Tropical North Queensland. This “1 Day in Paradise” campaign, created by SapientNitro, sheds light onto the natural beauty of the region through a series of films hosted on a dedicated YouTube channel. The winner will receive a grand prize of $75,000.
This creative vision from SapientNitro will allow the Tourism & Events Queensland redefine what it means to be in ‘paradise’ and provide people with tangible reasons to visit. The campaign features real, relatable and shareable content built on a foundation of engaging human interest stories.
The filmmakers include a former taxi driver, stuntman and a self-proclaimed “Shark Cowboy” who each bring their unique perspectives to the screen. Adventures documented in these short films range from snorkelling with sea turtles to a gymnastic display in the heart of the ancient Daintree National Park. Then they each made a 2 minute film. Check them out on our channel:
YouTube.com/ExploreTNQ
Client: Tourism & Events Queensland
Agency: SapientNitro
Strategy Planner: Amanda Windus
Creative Director: Ralph Barnett
Copywriter: Jon Pickersgill
Art Director: Sarah Chernishov
Group Account Director: Christine Gannon
Account Manager: Bec Kennedy
Producer: Mel Ashman
Post Production: The Post Effect & The Post Lounge
Media: Mitchell & Partners

Online: Wolf Rodeo

Thu, 16 May 2013 07:30:00 +0400

Media: Online
Category: Health & Beauty
Agency: Kirowski
Brand: Old Spice
Geo: Europe, Hungary
Wolf Rodeo - The first mobile controlled banner
Old Spice introduced a new wild collection of scents with an extensive campaign. Our task was to implement the "Unleash your wild side" idea into an online display campaign. But how can you let people really unleash their wild side when they are sitting in front of their computer?
We created a mobile controlled in-banner game. The banner generates a unique QR code that connects your mobile with the banner. From this point on you control the wolf aiming to shake Mustafa off.
Advertising Agency: Kirowski Isobar, Budapest, Hungary
Creative Director: Márton Jedlicska
Chief Art Director: Dániel Deme
Art Director: Carlos Ramas
Copywriters: Tamás Simonyi, Bence Bodnár
Developers: András Pásztor, Csaba Tuncsik, Krisztián Nagy
Account Manager: Réka Oravecz
Motion Designer: Róbert Tóth
Editor: Gyula Tóth
Published: April 2013

Online: Technology In Your Pocket

Thu, 16 May 2013 06:30:00 +0400

Media: Online
Category: Automotive
Agency: BBDO
Brand: Mercedes
Geo: Europe, Netherlands
Advertising Agency: FHV BBDO, Amsterdam, Netherlands
Creative Directors: Mark Muller , Martin Cornelissen
Art Director: Thomas Overweg
Copywriter: Tim Visser
Client Service Director: Peggy Wijtzes
Account Manager: Christine Van Der Schilden
Strategy Executive: Vincent Seeber
Technical Director: Sebastian Kersten / Momkai
Technical Director: Eric Lammertsma / Pixplicity

Online: SURPRISE COLLECTION

Thu, 16 May 2013 02:24:00 +0400

Advertised brand: Ariel
Advert title(s): Surprise Collection
Translation of headline to English:
To the delight of fashion experts and fans, Agencia Africa has created the ‘Surprise Collection’ for Ariel, featuring stained clothes which reveal their original prints only when washed. Prominent Brazilian fashion bloggers from the F*Hits blog network received a set of stained clothes, an Ariel sample and instructions on how to discover the hidden prints. The blogs covered the story, featuring ‘before’ and ‘after’ pictures which revealed the full impact of UQBAR’s designs. In addition, the washed outfits were displayed on the catwalk at the São Paulo Fashion Week 2013. Due to huge media and consumer interest, Ariel’s ‘Surprise Collection’ has been made available in stores across Brazil.
Advertising Agency: Agencia Africa, São Paulo, Brazil
Agency website: www.africa.com.br
Creative Directors: Sergio Gordilho, Aricio Fortes, Paulo Coelho
Art Directors: Paulo Coelho, Rafael Gil, Iron Brito
Copywriters: Aricio Fortes, Rodrigo Da Mata
Illustrator: -
Photographer: -
Additional credits:
Chief Creative Officer: Sergio Gordilho
Planning: Ana Cortat
Client Services: Marcio Santoro, Cecilia Duarte, Manuela Ramalho, Marina Damato
Media: Luiz Fernando Vieira, Evandro Soares
Digital Strategy: FHits, UQBAR
Published: May, 2013

Online: QR Road

Thu, 16 May 2013 00:00:00 +0400

See what happens when you use your smartphone while driving.
"QR Road"
Media: Digital, Interactive
Client: Toyota
Product: Don't text and drive
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Creative Director: Daniel De León
Copywriter: Gino Bernabè
Art Director: Edher Espinoza, Alejandro Bottas
Agency Production: Michel Motte, Toshio Nakandakare
Photography: Alex Freundt / Latinstock
Retouch: José Catacora, Edher Espinoza
Digital Production: 3.0 Consulting Group
Video Production: Cine70
Video Director: Mauricio Hidalgo
Account Director: Manuel Ahumada
Account Executive: Karen Salkeld
Client Approval: Ider Cifuentes, Joel Castillo

Online: The Most Valuable Stock Images

Wed, 15 May 2013 22:00:00 +0400

Media: Online
Category: Financial services
Agency: BBDO
Brand: Bradesco Seguros
Geo: Americas, Brazil
Advertising Agency: AlmapBBDO, Brazil
Creative Directors: Marcos Medeiros, Andre Kassu
Art Directors: André Leotta, Pedro Rocha
Copywriter: Leo Avila
Production Company: The GoodFellas

Online: The Acousticons

Wed, 15 May 2013 01:30:00 +0400

Media: Online
Category: Recreation & Leisure
Agency: Draftfcb
Brand: Philharmoniker Hamburg
Geo: Europe, Germany
Advertising Agency: Draftfcb, Hamburg, Germany
Creative Directors: Patrik Hartmann, Michael Okun
Art Directors: Vitali Nazarenus, Markus Schmidt
Copywriters: Saemi Sebastian Bouchareb, Verena Kessler
Account Executives: Susanne Knauff, Sabine Classen
Agency Producers: Estelle Bolin, Holger Siegle
Graphic Designers: Semjon Janzen, Elena Balzer
Animators: Petra Delitsch, Patrick Günther, Renato Klieger, Florian Weyh, Marc Goecke, Michael Gottschalk, Babette Kahn, Julian Sarnes, Markus Geerts / Optix Digital Pictures
Producer: Thomas Harig / Optix Digital Pictures
Audio Engineers: Matthias Brattik, Vanessa Dankers / Loft Tonstudios
Producer: Christoph Hallmann / onehousemedia
Editor: Malte Schlieker / onehousemedia
Cinematographer: Sebsatian Wagner / onehousemedia
Programmer: Ben von der Recke / Akryl digital Agency
Published: February 2013

Online: Not found

Tue, 14 May 2013 23:30:00 +0400

Media: Online
Category: Automotive
Agency: BBDO
Brand: Volkswagen
Geo: Americas, Brazil
A special action has been surprising those looking for the off-road Tiguan, from Volkswagen, on the internet: a release published on several portals, Facebook and the brand's institutional sites informs everyone that the car ran away from its own site to travel the world. The announcement takes the users to the Tiguan site, which was replaced by a fake Error 404 page (http://tiguan.vw.com.br/eng/) saying that the car took off to enjoy life and that to find it you have to click “search.” When doing that, the person is directed to the Pinterest social network where he/she will see all the model photos published on the web around the world: http://pinterest.com/search/pins/?q=Tiguan+vw. Created by AlmapBBDO, the “Not Found” action reinforces Volkswagen off-road model concept, the SUV with a high level of safety, comfort and drivability. Until the morning, the fake page will replace the information about the Tiguan and its image on Volkswagen's institutional site, the VW portal Premium site, the brand’s Brand Channel and even the model's page. In it, the phrase “If you want to enjoy life with it, click here” will take the user to a map of Brazil where he/she can locate the closest dealership to find the Volkswagen Tiguan.
Advertising Agency: AlmapBBDO, Brazil
General Creative Director: Luiz Sanches
Digital Creative Director: Luciana Haguiara, Sandro Rosa
Art Directors: Sascha Piltz, Sandro Rosa
Copywriter: Pedro Cavalcanti
Digital Production Director: Fernando Boniotti
Programmer: Thalles Freitas
Digital Producer: ON Interactive
Project Manager: Denise Aya Kotsubo
Account Executives: Gustavo Burnier, Filipe Bartholomeu, Thiago Godoy, Aline Padovani, Vanessa Silva
Media: Paulo Camossa, Brian Crotty, Fábio Urbanas, Kauê Lara Cury, Raphael Vignola, Larissa Andrade
Approval: Artur Martins, Fabio Rabelo, André Mota, Luiz Abud

Online: Taking You Places.

Tue, 14 May 2013 13:00:00 +0400

HiFi Project was tapped to create an extensive soundscape that was innovative and revolutionary, taking the listener on a musical journey; while design firm yU+co was called on to create a design language that infused the entire landscape of the STARZ platform with their new tagline, “Taking You Places.” “We had a great time on this project because they really gave us a tremendous amount of freedom to create music,” explains HiFi’s Robb. “We were tasked with creating a soundtrack for the network that was thrilling, but never heavy-handed. They didn’t want music that was overly whimsical or cheery, but something that was gripping, seductive, and premium.”

HiFi initially provided STARZ with 60 original demos, from which network creatives chose five to explore further. After hearing extended arrangements (some as long as four minutes) of the “final five”, a hero track was chosen. HiFi then set about the demanding task of arranging this hero track into five broad style families, for each of the network programming categories. All in all, HiFi Project produced an astonishing 35 complete compositions, ranging from two seconds to over three minutes in duration.

“From a creative point of view, this was just pure joy,” says Robb. “We were given license to create music and sound design for these beautiful, abstract graphics that yU + co had created. We don’t get that level of freedom that often, so we were thrilled.”

“Because a great deal of our work is in the commercial and advertising realm,” adds Executive Producer Birgit Roberts, “and there are oftentimes far more restrictive parameters to that type of work, our team really had a great time with the creative process. It was also great to collaborate with both Fallon and the creative team in-house at STARZ on a re-brand of an entire cable network, which was a first for us.”

Client: STARZ
Executive Creative Director: Jessica Creasey
Director of Production: Kandy Barry
Technical Director: Sean Richardson
Creative Director: Michael Vamosy

Ad Agency: Fallon
Integrated Producer: Angie Schoemer
Art Director: Ben Pagel
Creative Director: Andrew Voss

Design Company: yU+Co:
Senior Producer: Carey Michaels Keeney

Music & Sound Design Company: HiFi Project:
Creative Director/Composer: Paul Robb
Executive Producer: Birgit Roberts
Composer: Jason Murgo
Producer: Melissa Mooney

Online: Choices

Tue, 14 May 2013 12:50:00 +0400

Ireland's leading media brand, the irish Independent, provocatively reminds the Irish public that to make better choices you need to be better informed.
Category: Publications & media
Client: INM
Agency: Irish Independent
Production: Piranha Bar
Country: Ireland
Director: Richard Cheney
Creative Director: mark nutley
Art Director: Pat Hamill
Copywriter: mark nutley
Agency Producer: Noel Byrne
Account manager: Cliona O'Reilly
Music editing: Mark Richards, Mutiny, Dublin.

Online: Puma Sync: The Puma Dance Dictionary

Tue, 14 May 2013 00:00:00 +0400

Before there were words, texts, tweets, we had body language.The Puma 'Dance Dictionary' is a new language of dance created by Grey London to launch the new Puma Sync Fragrances.
Category: Cosmetics & toiletries
URL: http://www.pumadancedictionary.com
Client: P&G Prestige
Agency: Grey London
Production: Somesuch&Co
Country: United Kingdom
Director: Daniel Wolfe
Executive Creative Director: Nils Leonard
Creative Director: Andy Lockley
Creative: ryan connolly
Creative: Henrik Ridderheim
Agency Producer: Rebecca Pople
Editor: Marvin Alvarez
Editor: Matt Newman
Editor: Chris Brown
Editor: Tom Lindsay
Editor: Vee Pinot
Editor: Michelle Difrancesco
Designer: ryan connolly
Designer: Chris Chapman
Assistant Agency Producer: Alex Manzi
Digital Producer: Andreas Zaremba
Digital Producer: Sarah Brennan
Digital Producer: Peter Jacobs
Digital Strategist: Jez Dutton

Online: The smartest baby in the world

Tue, 14 May 2013 00:00:00 +0400

Media: Online
Category: Electronics & Technology
Agency: TBWA
Brand: LG
Geo: Asia, Israel
LG wanted to promote their new generation of Smart TV's and announce it In a viral way. The solution we gave them was a candid camera prank. The “victims” were husbands that came with their pregnant wives to an ultrasound scan they will never forget. For the prank we recruited several pregnant women and a real and very "cool" doctor that agreed to cooperate with us. During the ultrasound scan, the smart fetus that was shown on LG screen, interacted with his parents using a variety of gestures which Extorted from the stunned fathers a real excitement and very funny reactions.
Advertising Agency: Yehoshua TBWA, Israel
VP Digital and Innovation: Dudu Dahan
Copywriter: Meir Ohana
Art Director: Svetlana Levites
Supervisor digital: Dana Siva
Additional credits: Kookuruza Productions
Published: May 2013

Online: Pencils of Promise

Mon, 13 May 2013 23:30:00 +0400

Media: Online
Category: Public interest
Agency: Academy of Art University
Brand: Re:Fund
Geo: Americas, United States
Brief: Create an innovative fundraising campaign that sheds light on the global education crisis and creates active new members of the PoP movement. This 3-month fundraising campaign will raise $1,000,000 and build 40 new schools between Laos, Guatemala, and Ghana.
Solution: Let people donate money they already gave away. Their refund.
Advertising Agency: School: Academy of Art University, USA
Art Director: Nils Westgårdh, Herman Vieweg
Copywriter: Nils Westgårdh
Created: March 2013

Online: Safe Hangout

Mon, 13 May 2013 07:30:00 +0400

Media: Online
Category: Alcoholic Drinks
Agency: Miami Ad School
Brand: Budweiser
Geo: Americas, Brazil
Advertising School: Miami Ad School, São Paulo, Brazil
Orientation: Dogura Kozonoe
Art Director: André Rival
Copywriters: Heloísa Ribeiro, Yuri Sampaio

Online: Retargeting streetvendors vendors

Mon, 13 May 2013 04:30:00 +0400

Media: Online
Category: Professional services
Agency: JWT
Brand: Dutch Customs
Geo: Europe, Netherlands
Dutch Customs wanted to inform travelers that it's illegal to bring back fake designer bags and small knifes from holiday destinations around the world. We created retargeting banners in which street vendors try to sell you these products and placed them on travel websites. Thanks to the retargeting technique, the street vendors followed you around, popped up when least expected and they got more desperate each time. And after their little sales pitch, we delivered our message; this is not OK.
Advertising Agency: JWT, Amsterdam, the Netherlands
Creative Director: Bas Korsten
Art Directors: Jeena van der Heul, Fethi Uluak
Copywriter: Ben Goedegebuur
Director: Florian Vermeulen / Artcore
Producer: Chantal Gulpers
Published: May 2013

Online: Air Check In

Mon, 13 May 2013 04:30:00 +0400

Media: Online
Category: Recreation & Leisure
Agency: Ageisobar
Brand: Sky Company Skydiving
Geo: Americas, Brazil
Advertising Agency: Ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Cristiano Rodrigues, Henrique Mattos, Cicero Souza
Copywriters: Ricardo Porto, Daguito Rodrigues, Nicholas Bergantin
Interface Designer: William Oliveira
Published: April 2013

Online: Mileage

Mon, 13 May 2013 01:30:00 +0400

Media: Online
Category: Clothing & Footwear
Agency: TBWA
Brand: Wrangler
Geo: Asia, Hong Kong
Wrangler has launched a new mobile brand platform to reignite your instinctive nature for adventure and discovery. Created by TBWA’s Digital Arts Network Hong Kong, Wrangler Mileage is a mobile app that once installed on your mobile device, runs silently in your back pocket and creates your own personal map of the world that can be uncovered as you journey through life.
The app is available on App Store for iOS users.: http://wrangler-ap.com/hk/mileage
Advertising Agency: TBWA\Digital Arts Network, Hong Kong
Managing Director: Joanne Lao
Head of Digital Arts Network: Luke Eid
Creative Director: Lincoln Damen
Senior Digital Art Director: Joe Choi
Digital Art Director: Mike Choy
Account Director: Ida Mak
Senior Account Manager: Christina Suen
Digital Executive Producer: Anne Chan
Head of Creative Technology: Victor Norgren
Head of Planning: Terence Ling

Online: Annual Mother's Day

Mon, 13 May 2013 00:30:00 +0400

Media: Online
Category: Agency self-promo
Agency: Mother
Brand: Mother
Geo: Americas, United States
URL: http://www.themomtract.com
Advertising Agency: Mother, New York, USA

Online: SoulOS - The Soul Operating System

Mon, 13 May 2013 00:00:00 +0400

Etiquetas: SoulOS - The Soul Operating System

To re-connect young people with the teachings of the Catholic church, Hypermedia Isobar,Poland developed 'Soul OS', a new operating system that encourages people to 'upgrade their souls' with Pope John Paul II's inspirational quotes. Category: Public interest Client: The Centre For Thought of John Paul II Agency: Hypermedia Isobar Country: Poland Creative Director: Maciej Nowicki Art Director: Krzysztof Jagieło Copywriter: Jan Cieślar Digital creative: Rafał Zagórny Account manager: Magdalena Długowolska

Online: Fracture.io

Sat, 11 May 2013 03:32:00 +0400

This year, MPC Digital teamed up with The One Club via JWT New York to create Fracture.io, a stunning installation experience for The One Showâs lavish after party at NYCâs Bowery Hotel. Fracture.io allowed guests â a selection of the advertising and design industriesâ biggest players â to literally enter the digital space, taking 3D scans of pose-striking partygoers to generate beautifully abstracted, full body 3D renderings.
Category: Award show
Client: The One Club
Agency: JWT
Production: MPC Digital NY
Country: United States of America
Client: The One Club
Title: Fracture.io
Date: May 2013
Agency: JWT NY
Created by MPC Digital NY
Creative Director: David Estis
Technical Director: Adam Chapman
Executive Producer: Tim Dillon
Managing Director: Justin Lane
Development (Unity, OpenFrameworks): Aaron Meyers
Development (OpenFrameworks, Python, Network, Web Server): Jeff Crouse
Development (javaScript): Will Adams
Design: Will Adams, Colin Hess, Tim Regan
Modeling: Stu Schwartz, Colin Hess
AV and Fabrication Partner: SenovvA
Production Support: Claudia Guevara, Alliah Morad, Ariella Amrami, Lindsey Neyman
Editing: Adam Epstein
Camera: Sean Mattison, Reginald Emvula

Online: Flooded Words

Sat, 11 May 2013 00:00:00 +0400

In the Brazilian summer, heavy rains are common to catch by surprise and flood the homes of underprivileged population. When this happens, the Viva Rio, a non governmental organization, works to collect donations and help those people who often lose everything they have. Like most non governmental organizations, the Viva Rio also lacks funds to make a commercial film production. Therefore, Dim&Canzian, Brazil created a movie without costs produced entirely in a text editing program.
Category: Charities & appeals
Client: Viva Rio Non Governmental Organization
Agency: Dim&Canzian
Country: Brazil
Executive Creative Director: Michele D'Ippolito
Creative Director: Gabriel Araújo
Creative Director: Bruno Salgueiro
Art Director: Thiago Nabisco
Copywriter: Samuel Segatelli

Online: Letters from Africa, 2

Fri, 10 May 2013 19:00:00 +0400

Media: Online
Category: Recreation & Leisure
Agency: M&C Saatchi
Brand: Porteur
Geo: Europe, Sweden
Porteur is a bicycle brand with a promise: For every bicycle sold, a UNICEF bike is donated to children in developing countries – One for One. But how do we continue to communicate this in new and unexpected ways?
This time, we changed the perspective and sent personal letters and e-mails from impatient kids in Africa to influential urban professionals in Europe. Because for every Porteur bike waiting to be sold, there’s, of course, a kid in Africa waiting for one. This way, we highlighted the great cause of buying a Porteur and delivered a fun story that the recipients could read together with their morning coffee.
Advertising Agency: M&C Saatchi Stockholm, Sweden

Online: Under Armour Launches "What's Beautiful 3.0" Social Competition

Fri, 10 May 2013 14:30:00 +0400

Etiquetas: What's Beautiful 3.0

Sending through the latest work from Red Tettemer + Partners for Under Armour (UA), a leading sports performance apparel brand. The brand launched the third iteration of “What’s Beautiful,” its largest female-focused digital experience to date. Building upon the success of past challenges, “What’s Beautiful 3.0” drives women to meet and exceed fitness goals and empower one another through an online community. The competition will be hosted through a mobile app and microsite whatsbeautiful.ua.com.
Framed with the brand mantra I WILL™, “What’s Beautiful 3.0” will host exclusive content from UA athletes and high-profile trainers. Under Armour will also issue training challenges and offer gear giveaways to help keep women in the community motivated. And, for the first time since its inception, UA will be hosting several pop-up workout events around the country to rally the challenge’s most active participants together.
Ultimately, three winners will be named – two by Under Armour selection and one by public vote. They will all receive an all-expenses-paid fitness retreat to Costa Rica, which will feature fitness, surf and yoga experiences.
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O'Connell
ACD: Amanda Abrams, Steve Thompson
Editor: Vic Carreno
Tech Lead: Aaron Grando
Digital Account Team: Uri Weingarten, Catie Borzillo, Doug Keith, Sean Benz
Social: Annie Heckenberger, Ryan Olah

Online: Wrangler from TBWA Hong Kong

Fri, 10 May 2013 12:30:00 +0400

An announcement from TBWA\ Hong Kong on the launch of Wrangler's new mobile brand platform, Wrangler Mileage.
HONG KONG – Thursday May 9, 2013 – Wrangler has launched a new mobile brand platform to reignite your instinctive nature for adventure and discovery.
Created by TBWA’s Digital Arts Network Hong Kong, Wrangler Mileage is a mobile app that once installed on your mobile device, runs silently in your back pocket and creates your own personal map of the world that can be uncovered as you journey through life.
“Wrangler Asia Pacific has a unique positioning of ‘Companion for the Open Road’. We believe life should be lived instinctually and that new experiences and adventure are part of what makes life great. That’s why we have developed an app to reignite this interest and encourages users to physically get out there and onto the open road,” says Vincy Ho, Marketing Director of Wrangler.
Luke Eid, Head of TBWA’s Digital Arts Network Hong Kong adds, “With the rise of social media, there are less chances to discover something for yourself, Wrangler Mileage uses technology in a way that encourages us to discover the world and make decisions based on our own instincts, as well as recognising and rewarding you the more you explore. Try going for a walk between 8pm and 3am during a full moon and see what happens!”
The map is divided into millions of grids that can be unlocked. Each time a grid is unlocked an array of variables are tracked such as location, weather, time, land formations, lunar phase, altitude and many more. This data is combined through a unique algorithm that creates your own interactive infographic and total mileage number, which becomes your personal measurement of your life journey.
Rewards can be unlocked for special combinations of experiences ranging from those for the novice traveller right up to the experienced Wrangler.
The app is available on App Store for iOS users. To find out more about Wrangler Mileage, go to: http://wrangler-ap.com/hk/mileage
CREDITS:
Campaign Name: Wrangler Mileage
Creative Agency: TBWA\Digital Arts Network Hong Kong
Client: Wrangler Asia
Managing Director: Joanne Lao
Head of Digital Arts Network: Luke Eid
Creative Director: Lincoln Damen
Senior Digital Art Director: Joe Choi
Digital Art Director: Mike Choy
Account Director: Ida Mak
Senior Account Manager: Christina Suen
Digital Executive Producer: Anne Chan
Head of Creative Technology: Victor Norgren
Head of Planning: Terence Ling

Online: Self Healing Paint

Fri, 10 May 2013 07:30:00 +0400

Media: Online
Category: Automotive
Agency: TBWA
Brand: Nissan
Geo: Europe, France
Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It’s a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It’s simple, unassuming but very highly disruptive and efficient communication piece.
Advertising Agency: TBWA\G1, Paris, France
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media Director: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier

Online: Classicals behind the classics

Fri, 10 May 2013 07:30:00 +0400

Media: Online
Category: Recreation & Leisure
Agency: Artplan
Brand: Brazilian Symphony Orchestra
Geo: Americas, Brazil
Most of the Brazilian Symphony Orchestra’s (OSB) audience is older than 65 years. To ensure its survival they needed more admirers. So, how to attract people to a music genre they don’t usually listen to? We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music. As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Art Director: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Copywriter: Augusto Correia, Leonardo Marçal, Rodrigo Lopes
Web Developer: Leonardo Marçal
Web Production: Augusto Correia, Leonardo Marçal
Agency Producer: Ana Ourique
Photographer: Bruno Foscaldo
Executive Creative Director: Roberto Vilhena
Creative Director: Alessandra Sadock, Gustavo Tirre
Account Executive: Ana Deccache
Account Manager: Pedro Sharp
Media: Tiago Pinheiro
Film Production: Tycoon
Director: Kiko Lomba
Producer: Samara França
Editor: Ralse

Online: Puccini's opera "Manon Lesko"

Fri, 10 May 2013 04:31:00 +0400

Banner and Landing page campaign for the opera "Manon Lesko".
This digital campaign from Ad Fingers Lithuania for the Pucciniâs opera "Manon Lesko" achieved great results and won a national advertising award â Adrenalinas 2012 bronze arrow. First stage of the campaign was a teaser offering to find out more about a Lobotomy's clinic services. The second stage was all about the Puccini's opera itself and sold the tickets to the performance. The tickets for all 5 opera performances were instantly sold and the landing page got 25000 unique visitors in just two weeks.
Category: Entertainment & leisure
Client: Opera performance "Manon Lesko"
Agency: Ad Fingers
Country: Lithuania
Director: Kristoforas Akromas

Online: Petrópolis: Run 'N Play

Fri, 10 May 2013 00:00:00 +0400

Category: Drinks, non-alcoholic
Client: Nestlé Waters Brasil
Agency: Publicis Brasil
Country: Brazil
Creative Director: Hugo Rodrigues
Art Director: Eduardo Pastor
Copywriter: Guilherme Nesti
Creative Director/ art director: Leo Macias
Producer: Tato Bono
Producer: Andrea Barreto
Producer: Mayane Milinavicius
Account team: Monique Martan
Account team: Rachel Monteiro
Account manager: Cristiana Zuben
Film Production House: DÃnamo Filmes