Inspired by the modularity of the new Renault Scenic, NINGYO is made by three 'modules' brought to you by Publicis, Italy, that can be reassembled to create different stories, always with a different meaning. It’s a project born for and on the red carpet, Michele Mainetti, the awarded Italian director that created it, showed the film during the Venezia film festival a few days ago.
Agency: Publicis Italy
Production: Think Cattleya
Director: Gabriele Mainetti
Executive Creative Director: Cristiana Boccassini
Creative Director: Francesco Martini
Creative Director: Alessandro Izzillo
Copywriter: Enrico Pasquino
Art Director: Giovanni Greco
Digital Creative Director: Massimo Guerci
Global Chief Creative Officer: Bruno Bertelli
Digital Art Director: Melania Petrocchi
Publicidad online "NINGYO" hecho por la agencia de publicidad "Publicis Italy" para la marca: Renault Italia. Fue producido en oct. 2016.