Brand: Hes-so Valais Wallis
Agency: Franz & René
Advertising Agency: franz & rené, Bern, Switzerland
Creative Director: Yoann Cosson
Art Director: Marco De Albuquerque
Copywriter: Yoann Cosson
Director: Jules Guarneri
Skier: Laurent de Martin
Published: March 2017
Description: We were asked to create a unique content to bring awarness about a school during the enrolment period. The environment offered to students is quite unique as the Valais is a region surrounded by the Alps moutains. To attract young people that are fond of outdoor activities, we had the idea to show an original way to go to school. In a few days, the video hit more than 750000 (original video + repost by MinuteBuzz) views with zero media investment, which is quite something for a 8 millions inhabitants country!
Publicidad online "The way to school" hecho por la agencia de publicidad "Franz & Rene" para la marca: Hes-so Valais Wallis Suiza. Fue producido en mar. 2017.