The Swedish museum of photography (Fotografiska) has since the start in 2010 taken active part in issues related to democracy, justice and inequality. On International Woman's day 2017 they decided to pay attention to the wage gap between men and women in Sweden.
Ad copy:Today is International Women's Day and to shed light on one of societies injustices we raise the entrance fee with 13%, for men! That is the same amount that men's wages still exceed women’s according to SCB - Statistiska centralbyran. Hopefully this "unjust" fee can help spring some discussion on the subject. All extra revenue will be donated to Rättviseformedlingen. Agency:Ord & Bild
Client: Fotografiska – The Swedish Museum of Photography
Publicidad online "Unequal Admission" hecho por la agencia de publicidad "ORD&BILD" para la marca: Fotografiska Suecia. Fue producido en mar. 2017.