Wella wishes every woman to gain back confidence about her age. In this interview, Wella discreetly captures women confronting the negative sides of age, and as they look back to their lives, ultimately gaining a positive outlook. The film succeeds in sharing these women’s true intentions and heartfelt expressions.
The team received encouragement back hearing the interviewed women say they have rediscovered the value of their age. Agency: Beacon/Leo Burnett Tokyo.
Media: Web Film
Category: Cosmetics & toiletries
Agency: Beacon/Leo Burnett Tokyo
Director: Futoshi Takashima
Executive Creative Director: Jon King
Art Director: Uno Kunimoto
Creative Director/ writer: Miki Shiraishi
Producer: Yoshiki Ishii
Senior Art Director: Ema Ishida
Agency Producer: Yuko Toda
Producer Shiho Tomizawa
Music Production Pendle Poucher
Casting Rie Sakima, GOLD CAST
Cast Mikako Hara, Shinobu Ogawa, Aya Tokunaga
Publicidad online "Say Your Age" hecho por la agencia de publicidad "Kirameki" para la marca: Wella Japón. Fue producido en may. 2016.