Agency: The Leith Agency
Client: The Scottish Government
In pockets of certain communities in Scotland, carrying a knife feels like a real option for young lads. They do it for protection. The thought of going to prison or having a criminal record doesn’t deter them. But there's one thing that does - thinking about the effect getting stabbed (or stabbing someone else) would have on their family. Especially their mum.
Publicidad online "No Knives, Better Lives" hecho por la agencia de publicidad "The Leith Agency" para la marca: Scottish Government Reino Unido. Fue producido en may. 2016.