On the 7th of March, TAMO, TATA Motors’ sub-brand, launched RACEMO, a two-seater, fully connected, sports coupe at the 87th Geneva International Motor Show. This car got the entire auto world to sit up and take notice, for the way it looked and what it could do. Meanwhile, in the digital sphere, Jack in the Box Worldwide in collaboration with TAMO launched a one-of-a-kind guerrilla activity to build intrigue and hype around the launch.
Media: Web Film
Client: Tata Motors
Agency: Jack in the Box
Publicidad online "Racemo" hecho por la agencia de publicidad "Jack in the Box" para la marca: Tata India. Fue producido en mar. 2017.