The mass destruction of Indonesia’s rainforests is one of the biggest environmental issues that we face. Each minute, a forest three times larger than a football field disappears. One of the reasons for deforestation is excessive paper wastage. Indonesians know about this, but tend to forget when using the printer in the office. So how do we make Indonesians think about the effect of deforestation immediately when they are about to print their documents?
Introducing Guilty Print Device, A device that will remind people that printing mindlessly contributes to deforestation.
We created a device that will interrupt the printing process. This will make people think twice before they print. If they really need to use the printer they need to say sorry out loud. The voice sensor of the device will recognize the sound and re-connect the electricity so the printing can continue.
Media: Direct Marketing
Category: Public services & utilities
Client: WWF Indonesia/ WWF Anti-Deforestation Program
Agency: Publicis Indonesia
Production: KOI Film
Director: kike gutierrez
Executive Creative Director: kike gutierrez
Art Director: Wahyu Wongkuru
Copywriter: Ajie Artotian
Creative Group Head: kerry dwi karisma
Digital creative: Stefanus Christoffer
Agency Producer: Rani Rauf
Agency Producer: Melly Damayanti
Account manager: Clelia Guillen
Marketing directo "It's time to say sorry to the forest" hecho por la agencia de publicidad "Publicis Jakarta" para la marca: WWF Indonesia. Fue producido en oct. 2016.