Advertised brand: MOTOR CITY NIGTHMARES 2012
Advert title: HORROR BUCKET
Headline and copy text:
Horror Buckets.
Horror festivals and premieres are all about the films. Popcorn can look
like someone’s brains. And films are best enjoyed with a bucket of popcorn.
Once we realized this, we were pretty quick to arrive at the concept of the
horror bucket. Then it was a simple matter of creating the website where
promoters could view the buckets, personalize them, and order them.
Advertising Agency: Y&R, New York, USA
Creative Director: Graeme Hall & Michael Schachtner
Art Director: Paul Wood & Milan Daniels
Copywriter: Paul Wood & Milan Daniels
Photographer: Paul Wood & Milan Daniels
Additional credits: Jim Elliott
Marketing directo "Horror Buckets" hecho por la agencia de publicidad "Y&R New York" para el producto: Horror Bucket Festival (marca: Horror Bucket) Estados Unidos. Fue producido en jun 2012.
Marketing Directo, Estudios de casos