Creative agency Tugboat and Director Hideyuki Tanaka came up with a genius way to subvert the traditional car advert format, taking inspiration from VFX breakdown reels for previous commercials by Australian company, Alt.vfx.
In the film, shot with production company Tohokushinsha, a young director details his idea for an adventurous new Vitz campaign to a senior creative director. As the action he describes plays out on screen, the older, more experienced creative director interjects with a series of more suitable ideas, causing the action to reverse and play out again in a different way.
Using a series of wipes, rewinds, and traditional VFX breakdown techniques, the audience gets to see behind the scenes of the fictional story, playing out in real time before their eyes.
Media: The Making Of
Client: TOYOTA MARKETING JAPAN CORPORATION
Agency: Tugboat, Tokyo
Production: Tohokushinsha Film Corporation
Campaign file: Download campaign file
Director: Hideyuki Tanaka
Executive Creative Director: Yasumichi Oka
Creative Director: Taku Tada
Creative Director: Hideaki Ooki
Art Director: Seijo Kawaguchi
Producer: Takashi Ito
Executive Producer: Masakatsu Kasai
Executive Producer: Takeshi Takada
DoP: Ekkehart Pollack
Visual Effects: Alt.vfx
Visual Effects: Jay Hawkins
Sound Design: Songzhu
Making of "The Making Of The New Vitz Story" hecho por la agencia de publicidad "Tugboat" para el producto: Toyota Vitz (marca: Toyota) Japón. Fue producido en ene. 2017.