MTV: "Genocide" Publicidad impresa hecho por Mccann Erickson Group Belgrade

Save the endangered species
Raise your voice against atrocious genocide of our zombie neighbors, taking place every sunday at 9 P.M. In the Death Valley show.

Death Valley is a mockumentary TV show following a police force as they brutally deal with undead perpetrators – zombies,
werewolves and vampires. Instead of advertising the show directly, we invited people to “dislike” brutal violence towards undead species.

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Vladimir Cosic, Jana Savic Rastovac
Art Director: Nenad Dodic
Copywriter: Bojan Babic
Account Manager: Milos Stankovic