The idea is to compare the time people spend in traffic with the time they spend in some pleasurable activities – which are somehow politically incorrect.
Honda Biz is one of the most modern and youthful motorbikes of the market. The spirit of the brand, thus, is irreverent. It was not a coincidence that we chose to approach the subject with a provocative, politically incorrect bias.
Any advertising for this product has a broad reach. In markets where we invested in communication, sales growth was no less than 15%.
Agency: Y&R São Paulo
Executive Creative Director: Rui Branquinho
Creative Director: Rui Branquinho
Art Director: Kleyton Mourão
Art Director: Daniel Salles
Copywriter: Pedro Guerra
Copywriter: Samir Mesquita
Head of Art: Felipe Pavani
Illustrator: Feppa Rodrigues
Illustrator: Rodolfo Martins
Account Director: Helena Brant
Planner: Adriano Eliezer
Client Services Director: Léo Balbi
Print Producer: Ronaldo Cavalcante
Account team: Bruna Lauer
Art Buyer : Monica Beretta e Stephanie Wang
Media: Thiago Franzão
Ilustrator for the ad Agenda: Feppa Rodrigues
Ilustrator for the ads Buttons and Keyboard: Rodolfo Martins
Publicidad impresa "Keyboard" hecho por la agencia de publicidad "Y&R Sao Paulo" para el producto: Honda BIZ (marca: Honda) Brasil. Fue producido en jul. 2016.