Ad Campaign from TBWA\G1 for Nissan’s Around View Monitor
Zis is a «oeuvre majeure» in ze history of moderne art.
Eric Pierre, European Executive Creative Director
TBWA\G1 would like to announce its latest work “PARKING IS NOT AN ART”, a european campaign for a Nissan technology that assists parking.
This work features the marks left on parking garage walls from cars that have parked without Nissan’s Around View Monitor technology. What appears to be brushwork on a canvas isn’t, because parking is not an art.
We all face the fear of scraping or denting our cars while parking in tiny spaces. But fear not thanks to Nissan’s Around View Monitor, a driving system that allows for seamless parking and manoeuvring. It uses four cameras to give the driver a virtual bird’s-eye view of their car in its surroundings.
“PARKING IS NOT AN ART” is a pan-European campaign conceived by TBWA\G1 completed with a series of prints, a demo video, a social media push, a CRM program, and POS displays.
NISSAN Europe : Martin Moll, Gaëlle Devitry, Andrea Bencelova, Michel Fromentin, Sophie Dyer
TBWA\G1 : Ewan Veitch, Philip Nunn, Anne-Françoise De Taillandier, Buu Tran, Franck Nguyen, Aurélie Crespo, Margaux Wanin
European Executive Creative Director: Eric Pierre
Creative Director: Jocelyn Berthat
Art Director: Joy Robin
Copywriter: James Blose
Art Buyer: Marie Moulin
Photographer: Fabrice Bouquet
Retouching: Les Démons
Campaign Name: PARKING IS NOT AN ART
Publicidad impresa "Concrete" hecho por la agencia de publicidad "TBWA\G1 Paris" para la marca: Nissan Francia. Fue producido en nov. 2016.