Most people don’t realize that being over the legal drinking limit (0.05) by even just a small amount i.e. two drinks in, can impair your judgment when driving. Through the creation of experiential road safety coasters, The Brand Agency, Perth demonstrate how easily alcohol can impair your judgment.
Client: Road Safety Commission of Western Australia
Agency: The Brand Agency, Perth
Creative Director: Craig Buchanan
Art Director: Lauren Regolini
Copywriter: Zosia Kilpatrick
Associate CD / Art Director: David Donald
Account Director: Natalie Pearson
Client Marketing Manager: Clodagh Garvey
Media: Paul Clout
RSC Principal Intelligence Analyst: David Slack-Smith
RSC Campaign Project Officer: Alisia Mumby
Estudios de casos "The Changing Beer Coaster" hecho por la agencia de publicidad "The Brand Agency" para la marca: Road Safety Commission Australia. Fue producido en mar. 2017.