Category: Cosmetics & toiletries
Client: Unilever Indonesia
Agency: FCB Jakarta
Managing Director: Sony Nichani
Executive Creative Director: Ravi Shanker
Digital creative: Christianto
Digital Project Manager: Chetan Shetty
Account team: Nurul Musolina
Account team: Erika Feronica
Account team: Yogi Permana
Unilever’s Pepsodent decided to spread smiles on 'World Oral Health Day' by donating oral care kits to the underprivileged kids in the country but also wanted the digital audience to participate in this movement and celebrate its brand purpose.
Pledges that brought smiles.
We created an interactive microsite, where just a click brought smiles on the kid’s face, literally. Every click was counted as a pledge and Pepsodent oral care kit was donated to an underprivileged kid.
Estudios de casos "Turning Clicks into Smile" hecho por la agencia de publicidad "FCB Jakarta" para la marca: Pepsodent Indonesia. Fue producido en ene. 2017.