Advertised brand: Napapijri
Advert title: The Secret Collection
Advertising Agency: DUDE, Milan, Italy
Executive Creative Directors: Livio Basoli & Lorenzo Picchiotti
Copywriter: Nicolò Carrassi
Art Director: Luca Riva
Other additional credits:
Executive Producer – Ivan Merlo
Account Manager – Giulia Borina
Event Producer- Valentina Mentasti
Post production – Seba Morando
Producer – Simone Raddi
Videomaker – Fabio Landi
Junior Account – Marta Dolci
Event partner – Foreven Green.fm
Talent Management – Ponderosa Music & Art
Published/Released: January, 2017
PittiUomo is one of the top event in Man’s Fashion.
For the launch of the new F/W Collection, Napapijri wanted to seize the opportunity and engage the most sophisticated target of the planet in a truly unexpected way.
We launched "The Secret Collection".
A collection to be discovered through 5 mysterious doors placed in the most unexpected spots of the city.
Estudios de casos "The Secret Collection" hecho por la agencia de publicidad "DUDE Milan" para la marca: Napapijri Italia. Fue producido en ene. 2017.