Campaign name: New Ideas to Eat
Registrant: Instinct (BBDO Group)
Brand name: IKEA
Art Director: Anna Kau-Ten-Chzhi
Creative director: Kolya Fabrika
Copywriter: Eugenia Babior
Other credits: Chief Creative Officer, Roman Firainer & Yaroslav Orlov
Creative idea explanation: Expensive restaurants are closing one after another because of the crisis 2015 in Russian. To save money people stopped using public catering. IKEA decided to prove that home kitchen could easily beat restaurant experience. And IKEA opened a unique branded service IKEA Instead of Cafe" in Moscow and St. Petersburg. "IKEA Instead of Cafe" is not a cafe or a restaurant, it is a place where everyone can cook their favorite dishes, celebrate the holiday, arrange a romantic date or just have a good time together and at the same time test drive IKEA kitchens. And do not spend the money."
Publicidad al aire libre "Instead Of Cafe [image]" hecho por la agencia de publicidad "Instinct Moscow" para la marca: IKEA Rusia. Fue producido en abr. 2016.