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Por temas - selección temática de la publicidad › Women’s Day — UN Women: #FaceItTogether

UN Women: "#FaceItTogether" Anuncio de televisión hecho por BMF Australia

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UN Women National Committee (NC) Australia has launched a visual petition to coincide with International Women’s Day on March 8.
The campaign shines a light on violence against women and girls in the region, where as many as two in three women will experience violence and abuse at the hands of those closest to them. In some places, as many as 100% of women report experiencing violence.
The campaign sees the creation of a single portrait, composed of the faces of all the men, women and children who pledge their support and image. The petition, and the affiliated fundraising campaign, is designed to help women affected by violence in the Pacific.
UN Women Goodwill Ambassador Nicole Kidman has been the first celebrity to donate her face to this international petition. UN Women National Committee Australia Champion Nicole da Silva, Wallabies Captain Stephen Moore and Sydney Swans forward Kurt Tippett have also pledged their faces.
Australia’s renowned photographer Andreas Smetana contributed to the campaign by capturing more than 75 faces of men and women, from different nationalities, ages and backgrounds. His photographs are the first faces to lead the portrait gallery.
Brand: UN Women
Media: TV
Category: Public interest
Agency: BMF
Geo: Australia
Campaign: Face It Together
Website: faceittogether.unwomen.org.au
Client: UN Women
The Pulse, Frank PR, Andreas Smetana, Maxus and BMF.
Partners: Transport NSW, Adshel, News.com.au and Esprit.

Anuncio de televisión "#FaceItTogether" hecho por la agencia de publicidad "BMF Australia" para la marca: UN Women Australia. Fue producido en mar. 2016.

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