The first rule of wilderness survival is preparation. That's why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.
Advertising Agency: Rethink, Vancouver, Canada
Creative Directors: Chris Staples, Ian Grais
Art Director: Jeff Harrison
Copywriter: Simon Bruyn
Photographer: Clinton Hussey
Published: August 2009
Publicidad impresa "Business Card" hecho por la agencia de publicidad "Rethink, Vancouver" para la marca: Bc Adventure Survival Training Canadá. Fue producido en ago 2009.