Category: Professional Services
Client: State Street
Brand: State Street Global Advisors
Advertising Agency: Mccann New York, Usa
Sr. Art Director: Lizzie Wilson
Sr. Copywriter: Tali Gumbiner
Executive Integrated Producer: Christine Lane
Junior Producer: Doug Harrison
Music Producer: Dan Gross
Strategy Director: Kevin Kim
Account Supervisor: Molly Vossler
Senior Project Manager: Steven Marchione
Content Creators: Brett Berman, Eric Perini
Production Company: Traction Creative
Photographer: Federica Valabrega
Dp: Jack Shanahan
Ac: Jeff Clanet
Retoucher: Kris Chu
Date: March, 2017
A new symbol of women and leadership was placed in a place that no one can ignore.
McCann New York placed a statue of a girl facing off against the famous Wall Street Charging Bull. The statue appeared overnight in Bowling Green Park and is part of an International Women’s Day idea for State Street Global Advisors. The "Fearless Girl” sculpture was created by Kristen Visbal and photographed by Federica Valabrega. The campaign calls on companies to increase the number of women on their corporate boards.
Publicidad al aire libre "The Fearless Girl" hecho por la agencia de publicidad "McCann New York" para la marca: State Street Global Advisors Estados Unidos. Fue producido en mar. 2017.